Gifting on Diwali
Gifting culture in India is very recent. We are used to entire family living together and not visiting our parents on Thanksgiving with bouquet and a bottle of wine. So when we decided to start gifting on festivals we appropriated western gifts brought to us by the likes of Archies and Hallmark instead of creating our own products. That meant giving coffee mug with "My Dearest Sister" on Raksha Bandhan even if it has nothing to do with the festival or your sister probably doesn't even like coffee.
We believe a gift is something that you may not actively look for buying yourself but it would make you really happy if someone else gives it to you. A gift should be something that you should be able to proudly display to your friends and acquaintances and would be keen to talk about the person you have received it from.
Keeping this in mind, this Diwali season we have created this special gift box for young ones in your family. Every item in this box is inspired by the stories from Ramayana and Mahabharata, which makes it a good tool to introduce your kids to our great epics which are at the center of our glorious culture.